Strategy that lives
in the work,
not a document.
Build your strategy, connect your numbers, and give your team an AI that already knows where you're going. Planning and execution stay aligned — week to week, not just at review time.
3 months free. No credit card required.
What's in the name
StraEO. Your Strategic Executive Office.
The function every growing business needs. Now built in.
It was a good plan.
A really good plan.
By May the budget got “reallocated”. By August you're not sure to what. By November someone's definitely made a decision but nobody's sure who. The document remains professionally formatted throughout.
Without Straeo
Strategy lives in a document.
Somewhere.
- —Written in January. Opened twice. Both times by accident.
- —Ask three people what the priority is. Get four answers.
- —"Are we still doing that?" — someone, every quarter.
- —The quarterly review is mostly archaeology and mild panic.
- —New hire asks to see the strategy. You find it. It's from 2022.
With Straeo
Strategy is the context behind every conversation
- ✓One place. Always current. Everyone aligned.
- ✓AI answers every question through the lens of your goals
- ✓Metrics live alongside the strategy that drives them
- ✓Progress tracked automatically against your objectives
- ✓Your adviser sees what you see, in real time
- ✓New team members get up to speed in minutes
of strategies fail to execute successfully
Kaplan & Norton
of employees can't articulate their company's strategy
Harvard Business Review
of strategic plans never fully launch
Multiple studies
I built a business.
I read all the books.
I still had the same problem.
I'm Alex Bunnett. Before StraEO, I spent 16 years building Naveya & Sloane, a fine jewellery house in Auckland. Before that, I was a software engineer working across R&D and NZ tech firms. I've always been drawn to building things — whether that's software, products, or teams.
We grew Naveya & Sloane fast — #4 on the Deloitte Fast 50, multiple Westpac Business Awards — and built a culture we were genuinely proud of. But I also learned the hard way. I worked with coaches, tried different frameworks, read the books, did the programs. Some of it was brilliant. A lot of it didn't stick. The real challenge was always the same: getting everyone aligned on what actually matters, staying focused long enough to do the right things well — and keeping my own focus in the right place day to day.
I don't believe AI or any system alone solves a business's challenges. The real power is a team deeply aligned on where you're going and why. A tool can't create that — but the right tool makes it visible, keeps it alive, and stops it quietly eroding. That's what StraEO is for.
If any of this sounds familiar, I'd love to hear from you.
“Visions make decisions.”
Your team isn't making bad decisions. They're making perfectly reasonable decisions based on whatever they think the plan is. Which is why two people in the same company can both be working hard, both feel productive, and still be pulling in completely different directions. Been there.
Strategy becomes the context
your team works from.
StraEO works on one principle: one plan, everything aligned. Set your objectives, define how you'll measure them, and build the strategy your team executes against. Then StraEO embeds that context into every AI conversation, every tactic, every decision — all year long.
Long-term vision and goals.
Where is your business heading? Set the direction and the long-term goals that get you there. This guides everything below it.
The numbers that matter, always.
Revenue, margin, cash, retention — the health metrics of your business regardless of strategic direction. Set them up once. Watch them always.
Always on — independent of the yearly cycle
Everything fits the plan, or it doesn't get done.
No separate product plans. No side projects. If work sits outside the strategy, you risk doing too much and achieving nothing.
Make the tough trade-offs before the year starts.
Set your objectives — Your big goals for the year
What you’re trying to achieveWhat are the objectives that matter most this year? Not ten things. The few that will move your business forward.
Upload your budgets — Your real numbers
Reality-check the planWhatever format you use today — upload it. No extra work. Get advice and testing as you refine the year ahead, so your team plans with real numbers, not wishful thinking.
Define how you measure it — How you know it’s working
Metrics & resultsFor each objective, set the numbers that tell you if it’s working. Connect them from Xero, Google Sheets, wherever your data lives.
Define your strategy — What you’ll do and what you won’t
The choices that make the plan realFor each objective, decide where you’ll focus and what you’ll deliberately stop doing. Good strategy isn’t a to-do list. It’s the clear "why" behind every choice — so your team knows what to commit to and what to ignore.
Each department — marketing, sales, operations, product — creates their own tactics aligned to the objectives. Tactics get created, delivered, and completed throughout the year. The metrics tell you if it's working.
Reduce annual customer churn to under 10%
They fit in at every stage.
Your accountant, marketing strategist, or business coach logs in and sees the full picture. Where the wins are. Where the challenges sit. They get up to speed in minutes, not meetings.
Dedicated advisor tools help them deliver better support, faster. Your advice sticks between sessions — a living strategy your advisors actually use.
Whether they're reviewing budgets, challenging your strategy, or checking how tactics are tracking — they're always working within the real context of your business.
AI that knows your business, not just your question.
StraEO AI has your goals, your metrics, and your current progress as context. So when someone on the team asks what to focus on — or how their work fits the bigger picture — the answer is grounded in where your business actually is, not a generic best practice.
Replace your general AI
with one that knows your business.
ChatGPT, Claude, Copilot — brilliant tools. Zero idea who you are. StraEO knows your strategy, your numbers, and what happened last Tuesday.
Great idea! Here's a brand awareness campaign plan:
- • Define your target audience segments
- • Choose channels: social, PR, content, paid
- • Set awareness KPIs (reach, impressions, recall)
- • Build a 6-week content calendar
Want me to draft the creative brief?
Before we dive in — here's where things stand. Your Q3 objective is qualified pipeline, and you're at 52% with 7 weeks left. Brand recall in your target segment is already at 78% — above the goal you set in January.
Something to consider
A brand campaign tends to build long-term recall — which you've already got. What outcome are you hoping it drives? If it's more pipeline, there might be a more direct path.
Always current
Syncs daily with your metrics, reports, and team updates. Your AI never works from stale info.
Permission-gated
Everyone gets the context they need — and nothing they shouldn't. Role-aware from day one.
No explaining yourself
Your AI already knows your objectives, your numbers, and what happened last quarter. Skip the backstory.
Built in, not bolted on
AI coaches sit alongside strategy discussions, reviews, and leadership conversations.
One platform. Strategy to execution.
Build the plan, connect your numbers, distribute it to the team — and let AI keep everyone working from the same picture.
One plan. One place. Everyone aligned.
Your North Star flows down to daily actions. Objectives, tactics, milestones — all connected and visible. No scattered docs. No guessing who's doing what.
See all features
Your numbers, linked to your goals.
Pull metrics from Xero, Google Sheets, and more into one place. Connect them to your objectives so you get real-time feedback on whether you're tracking towards your goals. Not just numbers — context.
The strategy, explained in every person's terms.
You can't sit down with every person and walk them through the strategy in the context of their role. StraEO can. One AI advisor, grounded in your business goals and current progress — so each person gets guidance that makes sense for where they sit, not a generic answer.
Everyone sees how their work fits.
Strategy stops being the CEO's problem when people can see how their work connects to it. Each team member owns their tactics, tracks their progress, and can ask why something matters — and get a real answer.
Financial context, built into the strategy.
Upload your management reports, cashflow, and budgets. StraEO pulls out what matters and holds it alongside your strategy — so when someone asks a financial question, the AI already knows the numbers, not just the plan.
Everything you need to keep strategy alive.
Ready to get your strategy sorted?
Pick whichever suits you. There's no wrong choice.
Start for free
Your own business. 3 months free. No credit card. No auto-charge.
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We'll walk you through it. No pitch. Just a conversation about your business.
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Plain-language thinking on strategy for real businesses.